2022/08/17

KiU PROJECT

CSR/KiU initiatives

KiU is a brand that specializes in outdoor goods specializing in rain, with the motto of facing "nature" and enjoying the place no matter what weather. It is because of the various weather conditions that our products are useful. However, sometimes "nature" makes our lives difficult in the form of disasters. Japan is a country with more natural disasters than other countries. It is no surprise that major disasters will occur at any time, such as earthquakes, typhoons, heavy rains, heavy snowfall, and volcanic eruptions.

What we, who live in Japan, can do. Not "after a disaster occurs," but "preparing for something if something happens." We at KiU, who have been dealing with the weather, have thought that we can return some of the revenue we have obtained through our products to coexist with nature.


KiU launched a project in 2016 with the mission to raise 100 million yen in funds to help people actually aim for reconstruction in the event of a major natural disaster. I let it go.



ACTION / Details of initiatives

csr01

We will cooperate with the Nippon Foundation's Special Fund for Disaster Reconstruction.

THE NIPPON FOUNDATION

We don't want disasters to occur if possible. Unfortunately, natural disasters are inevitable in Japan. And disaster prevention measures are too late once they have been awakened. In the event of a disaster, in the affected areas, administrative activities such as infrastructure restoration are also essential, as well as detailed support activities that are close to the victims from a private perspective. The activities of NPOs and volunteer organizations play a major role in the disaster-stricken areas. A system is needed to ensure that these organizations accumulate support funds so that they can act first in the early stages.


In March 2014, the Japan Foundation has been working on disaster recovery support activities such as the Great East Japan Earthquake, and other disasters, with the aim of providing prompt emergency assistance from the private sector in the event of a large-scale disaster. A special fund has been launched. As part of the brand's mission, KiU will participate in the "Special Fund for Disaster Reconstruction Support."

For details on the business contentsHere



csr02

World Party supports children around the world through Save the Children for a bright future.

Save the Children JAPAN

●All regions in Africa

Emergency support for flood and drought damage (around Somalia and Ethiopia) (as of October 2019)


- In central Somalia, almost the entire town has been submerged due to large floods, evacuating more than 200,000 residents. Half of them are children.

- There are also concerns about the outbreak of cholera and malaria due to shortages of supplies and deterioration in hygiene.


・Water and sanitation support, toilet installation, etc.

・Providing evacuation shelters

・Food support

・Distribution of daily necessities such as soap and cooking utensils


●Mozambique Cyclone Emergency Support (as of March 2019)

-In mid-March 2019, the cyclone Idai hit Mozambique, located in southeastern Africa. This caused extensive damage, including the destruction of homes, schools and hospitals.

- According to the Mozambique government, 600,000 people were affected near Beira, the capital of Sofara, central Japan's province. There are 600,000 people in need of emergency assistance and the number of casualties is likely to exceed 1,000.


・Providing safe water to prevent infections from occurring

・Providing necessary supplies such as mosquito nets, blankets, vinyl sheets, and plastic tanks

・Rebuilding of schools and health and medical centers that have been damaged in some areas


●Emergency support for flood damage in central Vietnam (as of October 2020)

・October 2020: Tropical cyclones arrived in central Vietnam one after another, causing flood damage due to prolonged heavy rain.

(as of the end of October 2020)

・Home flooding: 233,863 households

・Disaster victims: Approximately 575,715

・Over 122,600 evacuees

- Damage to the house: 37,524 households


The most vulnerable groups: poor households, female head households, households with disabilities, pregnant women, etc.

・1500% of this water purification filter distribution

・Providing 2,420 educational kits for families with elementary and junior high school students

・Provided 2,160 home kits

For details on the business contentsHere
Activity report
  • 2016¥8,907,400
  • 2017¥12,104,300
  • 2018¥13,354,800
  • 2019¥15,303,900
  • 2020¥2,000,000

    • total amount¥51,670,400of,
    We donated this to support the recovery of natural disasters.