Love of Fishing

KiU's motto is to enjoy the moment no matter what weather it is.This brand supports outdoor play for adults, aiming to be comfortable and self-aware in an outdoor amenity away from everyday life.

Using KiU's speciality in water-repellent technology, KiU's new KiU FISHING LINE was born in 2022.
The theme is "City ⇌ Fishing spot"
For about two years, we have been working to create a convenient functionality for fishing and a design that can be used in the city.We have developed items that are conscious of,Aiming for further evolution while maintaining the themeThe brand name and logo will be completely renewed in 2024.

The new brand name is "L.o.F design"
The meaning is L.o.F=Love of Fishing, translated as "Love of Fishing."

It may sound a bit exaggerated, but of course fishing,Nature such as seas, mountains, rivers, experiences and joys of catching fish, functional beauty of gear and tackle,This expresses the desire to "love fishing" that encompasses the outfits that will lift your mood and the surrounding fishing.It also adds the meaning of designing this L.o.F using the technology and experience cultivated at KiU,L.o.Fdesign will start in March 2024.

LOF01 FISHING FULL PROTECTION HAT - ¥3,850

LOF05 2WAY FISHING CHEST BAG - ¥4,180
*The logo name in the image is different from the design on sale.

K400 WP FISHING JACKET - ¥10,450

LOF06 FISHING BACKPACK 2 - ¥8,800
*The logo name in the image is different from the design on sale.

[Accepting advance orders]

Period: Friday, April 12th, 12:00pm to Monday, April 22nd, 13:00pm

 

L.o.F design products will be accepted during the above period.

For customers who have placed an order

Brand stickers will be given as a gift.

*The number is limited, so we will end as soon as it runs out.

 

Furthermore, during the order acceptance period, eligible products will be delivered free of charge nationwide.

 

[General sale]

Period: General sales scheduled for Wednesday, April 24th